My internship phase-----

DLF Plaza Tower, 6th floor. Gurgaon. So this is where I have landed after a lot of WAR. Literally it was a kind of war for getting a good internship at a reputed ad agency. One thing that I have noticed in the media industry is that until and unless you know someone from the organization it becomes really difficult for an easy entry. It was indeed a long run.

Well since I have landed here let me tell you more about my experience here. Let me KISS (keep it short and simple!!) ;) Nice people. Very experienced. Its been 3 weeks now and I am proud to be associated with the agency. Actually my industry guides have been really very good to me. To name a few Anirban, Smriti, Rohan, Mallik Ji and the list goes on and on. Oh!! I haven't yet told you that which account I am working on. Its LG Electronics. It is a whooping RS. 350 crore client. Like money Like work. Whatever I had learnt in college basically theory is very much different from practical ad world. But theory is also very important to understand the terminology. My daily schedule is usually very busy. 6 days working in office and sunday being the field work day. Lots of researches and surveys have to be done. But at the end of the day I am very satisfied with my life. Well PPTs haven't really had any mercy on me here also.

When in the office, I have to spend maximum time in the studio getting the designing and art work done. Managing with the very famous odd timings of ad agency was initially difficult for me but after few days I have got habituated to it. Actually I am staying at a rented house in Gurgaon for a month till my summer internship gets over. And let me tell you its absolutely great fun. I will surely miss these days when I go back to college. Mostly the cheese toast and the famous nimbu-pani which is served in my office. For sure I'll be taking with me lots of practical knowledge and good memories. I hope I can come back here for my final internship.