Thursday, July 17, 2008

My internship phase-----








DLF Plaza Tower, 6th floor. Gurgaon. So this is where I have landed after a lot of WAR. Literally it was a kind of war for getting a good internship at a reputed ad agency. One thing that I have noticed in the media industry is that until and unless you know someone from the organization it becomes really difficult for an easy entry. It was indeed a long run.



Well since I have landed here let me tell you more about my experience here. Let me KISS (keep it short and simple!!) ;) Nice people. Very experienced. Its been 3 weeks now and I am proud to be associated with the agency. Actually my industry guides have been really very good to me. To name a few Anirban, Smriti, Rohan, Mallik Ji and the list goes on and on. Oh!! I haven't yet told you that which account I am working on. Its LG Electronics. It is a whooping RS. 350 crore client. Like money Like work. Whatever I had learnt in college basically theory is very much different from practical ad world. But theory is also very important to understand the terminology. My daily schedule is usually very busy. 6 days working in office and sunday being the field work day. Lots of researches and surveys have to be done. But at the end of the day I am very satisfied with my life. Well PPTs haven't really had any mercy on me here also.



When in the office, I have to spend maximum time in the studio getting the designing and art work done. Managing with the very famous odd timings of ad agency was initially difficult for me but after few days I have got habituated to it. Actually I am staying at a rented house in Gurgaon for a month till my summer internship gets over. And let me tell you its absolutely great fun. I will surely miss these days when I go back to college. Mostly the cheese toast and the famous nimbu-pani which is served in my office. For sure I'll be taking with me lots of practical knowledge and good memories. I hope I can come back here for my final internship.



Welcome!!!


It has been really long since I last posted. Almost a year now and my life hasn't been the same as it used to be. Its much more complicated. I know it’s we human that make their life complicated. It’s the way that you mould yourself life takes you further on your chosen path. When I last posted a blog I had just completed my graduation. But, I had further plans of pursuing higher studies and for that I wanted to move out of my hometown. It is not that there is no scope for higher studies in my city but it’s just that I wanted to come out of my very own protective shell. I had always heard the world is full of wild animals and this is why we are safer in our home under the shield of parents. Well in that case I have been really very much pampered in my home. I have been given the right amount of freedom and independence. Though it did come with a lot of trust that I had build and thus when I told my parents that I want to move out to another city they were not skeptic about it. And now I am studying M.A in Advertising and Marketing from Noida. Moving out to a new city did broaden my horizon. New people new trends and new cultures. Education continues……